AI skills for Marketing

Skills for marketing.

46 skills · 41–46

SEO (Addy Osmani)

Audits and improves technical SEO—crawlability, metadata, and on-page quality signals.

SEO audit

Audits and diagnoses technical and on-page SEO issues on a site.

Social

Creates and optimizes social posts for LinkedIn, X, and other channels with clear hooks.

Web quality audit

Runs an evidence-led web quality audit covering performance, accessibility, SEO, best practices, and agentic browsing.

Write a marketing campaign plan

This skill turns what a team wants from marketing into a campaign brief. The brief covers objectives, the audience, key messages, which channels to use, a weekly content schedule that shows what depends on what, and how success is measured. It adds budget split, risks, and next steps when you supply a budget. Product launches and lead-gen pushes are typical uses.

Write ad copy variations for paid platforms

This skill writes ad headlines, supporting lines, and main body copy for paid placements and keeps each line inside the target platform's character limits. It can start from a blank brief, rework copy using past performance numbers, or produce large static batches. Platform specs cover Google responsive search, Meta, LinkedIn, TikTok, and X.

FAQ

What is an ai agent skill?

An agent skill is a portable pack of instructions that gives an agent specialized know-how for a task. In the open Agent Skills format (from Anthropic, now widely adopted), that pack is a folder with a SKILL.md file and optional scripts or references the agent can load when needed.

What is a SKILL.md file?

SKILL.md is the required main file in a skill folder. It starts with simple metadata (name and description) plus the instructions. Agents use the metadata to decide when a skill applies, then read the full file — and any linked files — only when the task needs them.

How do I use a skill from this directory?

Open the listing and follow the source link — usually a GitHub SKILL.md. Install with your agent’s skill flow, or add the repo the way that product documents. When this site shows the skill text, Copy is on the page.

What’s the difference between a skill and a prompt?

A prompt is paste-in text for one chat turn (or a short thread). A skill is a reusable file pack an agent can discover and load across a task, sometimes with code attached. Prompts live in the prompt directory; skills usually live on GitHub and we link out.

How are skills categorized?

Each skill uses one sitewide category — the same set as the rest of the directory (Coding agent, Marketing, Document intelligence, and so on). Hops filter to categories that already have skills.

Can I submit a skill?

Yes. Submit with a public GitHub SKILL.md URL, or attach a skill as part of a method on a use case. An editor reviews it before it appears here.