This skill decides what free resource to offer in exchange for an email address and how to get it in front of people. It matches the offer type to the buyer's stage, sets how much to gate it, and covers the landing page and delivery. Writing the asset itself is left to other skills.
Draft marketing content for any channelThis skill drafts marketing pieces with a template for each format, including blog posts, social posts, newsletters, landing pages, case studies, and press announcements. It applies per-channel writing rules, basic on-page SEO, headline and hook patterns, and call-to-action guidance.MarketingContentCopywriting
A/B TestingPlans and designs A/B and growth experiments with hypotheses, variants, and success metrics.MarketingMarketing
AI SEOOptimizes content to be cited by AI search and answer engines, not only classic SERPs.MarketingMarketing
Analytics (Marketing)Sets up and audits marketing analytics so tracking matches real conversion goals.MarketingMarketing
Audit a mobile app store listingThis skill audits an app's listing on the App Store or on Google Play and scores it across weighted areas such as title, keywords, screenshots, and ratings. It adjusts scoring for brand maturity and can compare the listing with competitors. The output lists fixes to raise visibility and conversion.MarketingMarketingMobile
Brainstorm marketing ideas for a SaaS productThis skill offers marketing tactics for SaaS and other software products, drawn from a catalog of tested approaches. It narrows the list by company stage, budget, and timeline, and points to ideas for quick leads, authority, product-led growth, or enterprise sales.MarketingMarketingGrowth
