Anthropic's competitive-brief skill, from its marketing plugin, researches one or more competitors and writes a brief comparing how each positions and markets itself. The brief covers company profiles, messaging, strengths and weaknesses, a side-by-side messaging matrix, content gaps, opportunities, threats and recommended actions. It suits building sales battlecards or judging the impact when a competitor changes course. Check competitor claims before you use them in sales material.
A/B TestingPlans and designs A/B and growth experiments with hypotheses, variants, and success metrics.MarketingMarketing
AI SEOOptimizes content to be cited by AI search and answer engines, not only classic SERPs.MarketingMarketing
Analytics (Marketing)Sets up and audits marketing analytics so tracking matches real conversion goals.MarketingMarketing
Audit a mobile app store listingThis skill audits an app's listing on the App Store or on Google Play and scores it across weighted areas such as title, keywords, screenshots, and ratings. It adjusts scoring for brand maturity and can compare the listing with competitors. The output lists fixes to raise visibility and conversion.MarketingMarketingMobile
Brainstorm marketing ideas for a SaaS productThis skill offers marketing tactics for SaaS and other software products, drawn from a catalog of tested approaches. It narrows the list by company stage, budget, and timeline, and points to ideas for quick leads, authority, product-led growth, or enterprise sales.MarketingMarketingGrowth
Brand GuidelinesApplies Anthropic's brand colors and fonts to documents and designs.MarketingMarketing
