AI Skills for Marketing

A list of 62 AI skills for marketing.

62 skills · 61–62

Write ad copy variations for paid platforms

This skill writes ad headlines, supporting lines, and main body copy for paid placements and keeps each line inside the target platform's character limits. It can start from a blank brief, rework copy using past performance numbers, or produce large static batches. Platform specs cover Google responsive search, Meta, LinkedIn, TikTok, and X.

Write and review interface text: buttons, errors and empty states

Anthropic's ux-copy skill, from its design plugin, writes or critiques the short text inside a product. It covers button and link labels, error messages, empty screens, confirmation dialogs, tooltips, loading states and onboarding lines, following stated principles and patterns for each. Give it the context and any existing copy, and it suggests clearer wording.

FAQ

What is an ai agent skill?

An agent skill is a portable pack of instructions that gives an agent specialized know-how for a task. In the open Agent Skills format (from Anthropic, now widely adopted), that pack is a folder with a SKILL.md file and optional scripts or references the agent can load when needed.

What is a SKILL.md file?

SKILL.md is the required main file in a skill folder. It starts with simple metadata (name and description) plus the instructions. Agents use the metadata to decide when a skill applies, then read the full file — and any linked files — only when the task needs them.

How do I use a skill from this directory?

Open the listing and follow the source link — usually a GitHub SKILL.md. Install with your agent’s skill flow, or add the repo the way that product documents. When this site shows the skill text, Copy is on the page.

What’s the difference between a skill and a prompt?

A prompt is paste-in text for one chat turn (or a short thread). A skill is a reusable file pack an agent can discover and load across a task, sometimes with code attached. Prompts live in the prompt directory; skills usually live on GitHub and we link out.

How are skills categorized?

Each skill uses one sitewide category — the same set as the rest of the directory (Coding agent, Marketing, Document intelligence, and so on). Hops filter to categories that already have skills.

Can I submit a skill?

Yes. Submit with a public GitHub SKILL.md URL, or attach a skill as part of a method on a use case. An editor reviews it before it appears here.