This skill from Anthropic's official small-business plugin answers one question for a small business owner: is the growth engine working? It pulls sales by channel, funnel conversion, campaign return, best and worst products and customer sentiment from connected tools such as HubSpot, Shopify, Stripe or Mailchimp, or from CSV exports if nothing is connected. It uses shared files from the same plugin, so install the whole plugin rather than the skill alone. You get a short growth report that ends with the three actions worth taking this week.
Research competitors and write a positioning and messaging briefAnthropic's competitive-brief skill, from its marketing plugin, researches one or more competitors and writes a brief comparing how each positions and markets itself. The brief covers company profiles, messaging, strengths and weaknesses, a side-by-side messaging matrix, content gaps, opportunities, threats and recommended actions. It suits building sales battlecards or judging the impact when a competitor changes course. Check competitor claims before you use them in sales material.MarketingCompetitive intelligenceMarketing
Check whether AI answer engines cite your site, using PostHogPostHog's analyzing-ai-citations skill helps an agent answer questions about whether AI answer engines mention your website. Each day PostHog asks ChatGPT and Claude, plus an Exa retrieval check, a fixed list of questions and logs whether the answers link to your domain. The skill queries that log to show citation rates by topic and engine, which questions never cite you and which other sites are cited in your place. It can also line the results up against your Search Console positions and the visits or crawls coming from AI tools, and it asks before changing the prompt set.MarketingAEOanalytics
Profile competitors from their websitesThis skill takes the web addresses of rival companies and writes one structured markdown profile for each. It scrapes their sites, pulls SEO and market data when those tools are connected, and then sums up positioning, product, and differences. Every profile uses the same layout and sticks to sourced facts.MarketingCompetitive IntelResearch
Rewrite thin Shopify product descriptions with real product factsThis skill finds Shopify products whose descriptions are short or missing and rewrites them as structured copy: an opening line about the benefit, then facts such as material, fit, dimensions, uses and care. The facts come only from the product's own data, with no invented specs. It reads and updates products through the Shopify Admin API after a CLI login and needs read and write product access. Because the update replaces live descriptions, it advises a dry run and a human check before anything is saved.MarketingShopifyProduct copy
Brainstorm marketing ideas for a SaaS productThis skill offers marketing tactics for SaaS and other software products, drawn from a catalog of tested approaches. It narrows the list by company stage, budget, and timeline, and points to ideas for quick leads, authority, product-led growth, or enterprise sales.MarketingMarketingGrowth
Decide whether and how to translate your developer docsThis skill helps you decide, one language at a time, whether translating your developer documentation is worth it. It uses traffic, browser-language and market evidence to pick languages, compares machine, LLM, human and community translation, and chooses which pages to translate first and which never. It also covers pinning each translation to a source commit, spotting outdated pages, fallbacks, naming an owner per language and retiring a locale. You get a locale plan for your team.Marketing
Research competitors and write a positioning and messaging brief
Check whether AI answer engines cite your site, using PostHog
Profile competitors from their websites
Brainstorm marketing ideas for a SaaS product
Decide whether and how to translate your developer docs