GTM Agents' cold-email-personalization skill has an agent draft outbound sales emails tailored to each prospect. It first defines the target buyer and likely objections, then looks for research signals about the person, writes an opener and follow-up sequence, and grades every draft on a scoring rubric before you send. It ships with templates for the buyer mapping, research and scoring steps.
Research a target account before outreachThis skill researches a prospect company, and a named contact if you give one. It checks your CRM first, then gathers a company summary, the latest news, what they probably care about, and a score for fit against your ideal customer. It closes with hooks you could use in outreach.SalesAccount ResearchProspecting
Write cold email campaigns one confirmed step at a timeThis skill writes cold email campaigns by confirming each decision with you before it produces final copy. It moves through four steps: campaign direction, subject lines and the opening-line approach, body structure, and then the full set of variants and follow-ups. At each step it offers two or three options with a recommendation, and it can start from a strategy document, a website, client notes or past campaign results. Three first-line approaches are built in, including one that uses public data to point out a visible problem.SalesCold emailCopywriting
Rank six buying signals before outreachThis reference skill gives an agent six signals that a company may be ready to buy, in order of how strongly the author links them to purchases: past users who moved to a new company, a new leader in the first 90 days, visits to pricing or comparison pages, a change in tech stack, expansion such as funding or a new region, and hiring or layoffs. For each one it explains why it matters, where to look and how soon to reach out. It also lists reply-rate benchmarks for cold, signal-based and stacked outreach. It is part of an open set of go-to-market skills published by Swan GTM.SalesSales prospectingIntent signals
Write a lead brief with FirecrawlThis skill uses Firecrawl to look into a company and the people who run it before a meeting. The brief covers an overview, recent activity, things to bring up, problems they likely face, an angle for outreach, and sources. It suits sales calls, partner meetings, investor chats, and customer interviews. A Firecrawl API key is required.SalesProspectingWeb Research
Answer every inbound lead quickly with drafts you approveAnthropic's speed-to-lead skill for small businesses watches the shared inbox, web forms and the CRM for fresh inquiries and checks each against the owner's own rules for a good lead. It writes a response in the owner's style that offers real open meeting slots, alerts a person straight away about hot leads and logs everything in the CRM. Nothing goes out without the owner's approval. Scheduled runs mean overnight inquiries are sorted by morning, and it also works from pasted or forwarded messages.SalesAnthropicKnowledge work plugins
Draft a buyer-facing business case and dated close plan for a late-stage dealAnthropic's close-plan skill drafts two documents for a deal near the finish line: a business case written in the buyer's own terms, and a dated plan, owned jointly with the buyer, of every step until the contract is signed. The business case covers their current problem, desired outcome, the proposed solution, cost against value, the cost of waiting and the differentiators they reacted to, citing the call or email behind each point. The plan counts backward from the desired signing date through security review, legal, procurement and internal approvals, and flags dates that make the close date unrealistic. It can create the documents, propose CRM updates and draft an email to your champion for you to send.SalesSalesDeal management
Research a target account before outreach
Write cold email campaigns one confirmed step at a time
Answer every inbound lead quickly with drafts you approve
Draft a buyer-facing business case and dated close plan for a late-stage deal