Build competitor battlecards from deal data

  • Sales
  • Competitive Intel
  • Deals

Get skill on GitHubRaw SKILL.md on GitHub

Opens the skill on GitHub

Source Anthropic (@anthropics) — anthropics/knowledge-work-plugins

Installnpx skills add anthropics/knowledge-work-plugins --skill competitive-intelligence

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Overview

This skill does competitive analysis in two ways. On demand, it lays out how to win a specific deal against a named rival. Across all deals, it pulls competitor mentions into win and loss patterns and keeps battlecards current, and it can run as a weekly digest.

Use cases

Alternatives

  • Prep for a sales callThis skill builds a brief before a sales meeting. It finds the meeting, pulls account history and notes from earlier call transcripts, profiles each attendee, and shows where the open deal stands. The brief ends with a call plan and discovery questions to ask.SalesMeetingsDeals
  • Answer a sales objectionThis skill helps answer an objection or a competitor showing up in a deal. It works out what the buyer really means, finds responses that won before, and backs them with proof points from your own win/loss records and customer quotes.SalesSalesObjections
  • Build a scored prospect listThis skill finds and qualifies prospects, with separate paths for software companies, other business-to-business sellers, and neighborhood shops. It defines the ideal customer, gathers candidates, checks each one, and scores them. Results come back as a table, or as a CSV file once the list gets long. Compliance rules forbid mass scraping.SalesProspectingLead Generation
  • Manage HubSpot deals from the command lineThis skill runs HubSpot deal work through the hubspot CLI. It looks up pipelines and stages, turns a qualified lead into a deal with its contact and company linked, moves or reassigns deals in bulk, finds stalled deals or ones past their close date, and closes them out.SalesHubSpotCRM
  • Pull HubSpot sales reports from the terminalThis skill builds sales reports from HubSpot with the hubspot CLI. Reports include a daily briefing of deals closing this week, open pipeline broken out per stage and per owner, and closed-won against closed-lost for a period. Saved reports and known limits of the data are covered too.SalesHubSpotReporting
  • Research a target account before outreachThis skill researches a prospect company, and a named contact if you give one. It checks your CRM first, then gathers a company summary, the latest news, what they probably care about, and a score for fit against your ideal customer. It closes with hooks you could use in outreach.SalesAccount ResearchProspecting