Dean Peters

• Competitive Analysis ProcessSkill

  Runs a disciplined competitive analysis process—landscape, positioning, and actionable insights.

• Customer Journey MapSkill

  Maps customer journeys across stages, emotions, and opportunities for product improvement.

• Discovery Interview PrepSkill

  Prepares structured product discovery interview plans—goals, prompts, and note capture.

• Discovery ProcessSkill

  Runs an end-to-end product discovery process from questions through synthesis and bets.

• Jobs-to-be-DoneSkill

  Applies Jobs-to-be-Done framing to uncover customer jobs, forces of progress, and solution fit.

• Lean UX CanvasSkill

  Fills a Lean UX Canvas to align business outcomes, users, hypotheses, and experiment design.

• Opportunity Solution Tree (Dean Peters)Skill

  Builds and facilitates Opportunity Solution Trees to connect outcomes, opportunities, and solution experiments.

• Positioning StatementSkill

  Crafts crisp product positioning statements that clarify who, what, and why vs alternatives.

• PRD DevelopmentSkill

  Develops product requirements documents with problem framing, scope, and measurable outcomes.

• Press ReleaseSkill

  Writes working-backwards press releases to clarify customer value before building.

• Problem Framing CanvasSkill

  Frames problems on a canvas so teams share the same problem, users, and constraints before solutions.

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