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Tulu

Tulu answers marketing performance questions for HubSpot teams.

  • AI tool
  • Free trial

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Pricing

14-day free trial with no card. Early Access from €49 a month (€39 a month billed yearly) for up to €5K monthly ad spend; higher ad-spend tiers cost more.

Overview

Tulu is a marketing analytics service built for companies that use HubSpot. It connects ad, search, analytics and CRM data, plus offline activity such as events, so marketing results can be tied to business numbers. You can ask it questions, including over WhatsApp, and it alerts you when spend, pacing or cost per click changes. Its hosting is in the EU, and it says it is a HubSpot Technology Partner.

Key features

  • Connects ad, search, analytics and CRM data
  • Questions answered in chat or WhatsApp
  • Alerts on spend, pacing and CPC changes
  • Offline activity reporting
  • No per-seat charge

Use cases

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Last updated 2026-10-28

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