Firsthand

Brand Agent platform for deploying approved brand knowledge in adaptive consumer marketing experiences.

Overview

Firsthand provides a Brand Agent Platform for marketers and publishers. Brand Agents are AI-powered mini-apps grounded in approved company knowledge and marketing goals, so they can respond to consumer needs in real time. Lakebed manages how brand content and intellectual property are accessed. Campaigns can run on a company website or on publisher partner sites, with controls for reviewing, refining, and auditing output.

Key features

AI-powered Brand Agents
Approved knowledge grounding
Lakebed content and rights controls
Brand safety review tools
Output refinement and auditing
Website deployment
Publisher partner distribution

Use cases

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Last updated 2026-09-16