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Clay

GTM data platform for waterfall enrichment, web research agents, lead scoring, and workflow automation.

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Overview

Clay is a go-to-market data platform for enriching leads and automating research. It combines waterfall enrichment from more than 150 providers with Claygent, a web-research agent that can investigate ICP fit, buying signals, technology, hiring, and custom attributes. Teams can use structured outputs, reusable skills, account research agents, scoring, personalization, routing, and CRM updates.

Key features

  • 150-plus provider waterfall enrichment
  • Claygent web-research agent
  • Structured outputs and reusable skills
  • Prompt testing and versioning
  • Scheduled account research agents
  • Lead scoring and qualification
  • CRM updates and workflow automation

Use cases

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Last updated 2026-09-16