Startup validation

Test whether a physical consumer product works for real users

This skill helps founders test a real or prototype consumer product, such as food, drinks, cosmetics, household goods or hardware, with real users. It picks the right test for the stage, from concept to prototype to in-home use to claims, and sets up recruiting, the protocol and what to record. It keeps you honest about what each result proves, favoring what people actually do over what they say. You get a test plan and a way to read the results.