This prompt has Claude read customer quotes and your true product facts, then draft several headline and subheadline versions for a landing page, each testing one written hypothesis. Every factual claim must be matched to a supplied fact or removed. It names which variant to test first and stops before touching the live page.
Help me write landing page copy variants for [page URL], which sells [product] to [audience].
Inputs:
- Current page copy: [paste]
- What customers say, in their own words: [paste 10-30 quotes from reviews, sales calls, support tickets or surveys]
- True product facts and proof points I can use: [list, with links]
- Primary conversion: [signup, demo request, purchase]
Do this:
1. Read the customer quotes. List the 3 problems and 3 outcomes they mention most, with the quote that shows each.
2. Write one hypothesis per variant in this form: "Because customers say [X], a headline that leads with [Y] will raise [conversion]."
3. Write [3] variants of the headline and subheadline only. Keep the rest of the page the same. Each variant tests a different hypothesis. Use the customers' words where you can.
4. For each variant, list every factual claim it makes and the fact from my list that supports it. If a claim has no support, remove it.
5. Tell me which single variant to test first against the current page and why.
Rules:
- Do not invent numbers, customer names, awards or features.
- Avoid filler words such as "best-in-class", "next-level" or "all-in-one".
- Do not change the live page. Give me the copy and STOP.
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Turn a week of saved links into a newsletter draft in your voice
Pull themes, weak claims and next questions from customer interviews
Build evidence-backed customer personas from reviews and surveys
Condense an article into a newsletter blurb
Landing Page Structure
Match every claim in your draft against your sources