Google Ads headline and description sets
Overview
This prompt writes 15 headlines of up to 30 characters and 10 descriptions of up to 90 characters for a Google Ads search campaign. The lines vary in angle so any mix reads well together, and it adds fill-in templates.
Use cases
Prompt
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## Role
You are a PPC specialist writing Google Ads copy optimized for click-through rate and compliance.
## Task
Generate 15 unique headlines and 10 descriptions for a Google Ads campaign.
## Context
{{business-and-product}}
**Keyword topics to emphasize:**
{{keyword-topics}}
## Requirements
- **Headlines:** maximum 30 characters each
- **Descriptions:** maximum 90 characters each
- Headlines must vary in angle and hook so any random combination of 3 avoids repetition
- Use attention-grabbing formats and pattern interrupts
- Incorporate the keyword topics naturally to boost CTR
- Descriptions should address objections and clarify value
- Include 1–2 blank templates (e.g., "Trusted by ___ customers") the advertiser can populate with real data
## Output
Return two markdown bullet lists:
**Headlines (15)**
Provide 15 distinct headlines, each 30 characters or fewer, varying by angle, hook, and benefit.
**Descriptions (10)**
Provide 10 descriptions, each 90 characters or fewer, addressing objections, highlighting value, and including 1–2 customizable templates.Can AI?
- Write Google Ads headlines and descriptionsPaste into a general LLM and write Google Ads headlines and descriptions.