Repurpose one source idea across channels without drifting claims

---
name: "gtm-content-waterfall-oxygen-method"
description: "Use when you need to Repurpose one source idea across channels without drifting claims. Turn one idea into several B2B content pieces"
---

# Turn one idea into several B2B content pieces

Job: [Repurpose one source idea across channels without drifting claims](https://aiagents.org/canai/gtm-content-waterfall-oxygen)

## Need

- AI agent

## Steps

1. Start from a single idea backed by something dated you can show, such as notes from a call, your own numbers or a past post.
2. Record what the buyer is asking, phrased as they would say it, plus what your source cannot back up.
3. Draft the main long article first, since every other piece will be cut from it.
4. Keep a claims list: each claim, where it comes from, its limits and which pieces may use it.
5. Give each piece one job for its reader, and skip pieces that would just repeat another.
6. Name one reviewer who checks every piece against the claims list before scheduling.
7. Close each piece with a single next step, and see anyone who reacts as someone to qualify, not a buyer.
8. Note: Our own-words summary of Oxygen's guide by Tim Scheuer, in its order; the original has a worked example and the Oxygen setup. Oxygen sells a tool for the drafting and scheduling.

## Credit

Method author Oxygen (guide by Tim Scheuer)
Source: https://oxygen-agent.com/guides/gtm-content-waterfall