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Will

AI social media assistant that drafts, reviews, and schedules professional content across major social platforms.

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Overview

Will is the AI assistant in Willow’s social media platform for professional-services firms. It creates content drafts from a business profile, while human coaches can review the work before scheduling. Willow combines the assistant with a publishing dashboard and direct connections to Facebook Pages, Instagram Business, LinkedIn Profiles and Pages, and X. Teams can use it to maintain recurring social content without writing every post from scratch.

Key features

  • Profile-based content drafting
  • Human content coaching
  • Publishing and scheduling dashboard
  • Facebook and Instagram connections
  • LinkedIn profile and page connections
  • X integration
  • Social content review

Use cases

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Last updated 2026-09-16