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Behaf

WhatsApp AI salesperson for Indian direct-to-consumer brands.

  • ai agent
  • Paid

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Pricing

₹0 setup and no monthly fee; 5% + ₹5 + GST per shipped order ("Founding 100" rate).

Overview

Behaf is a sales agent for Indian direct-to-consumer brands that talks to buyers on WhatsApp through an AI salesperson called Aria. Aria answers product questions, suggests add-ons, offers discounts within your rules and either takes payment or confirms cash on delivery. It replies in the buyer's language, including English, Hindi, Hinglish and Tamil, the site comes in ten languages, and a demo lets you chat with it as a shopper would. A brand sets up a store with no setup or monthly fee and pays a share of each shipped order.

Key features

  • Sells inside WhatsApp chats
  • Upsells and applies discount rules
  • Payment or cash-on-delivery confirmation
  • Replies in the buyer's language, such as Hindi or Tamil
  • Buyer-side demo on the site

Use cases

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Last updated 2026-10-20

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